After several months of work, we have excitedly changed our name to Wallit. After struggling through the many (mis)pronunciations of our previous name (iMoneza), we knew it was time for a change. This name change reflects more than something that…
In part 2 we uncovered and discussed the biggest lessons we learned during our first year working with publishers and content creators. Needless to say, there were lots of great takeaways, but we had to understand how to address those…
I sat down for an interview with our newest partner TheEditorial.com. Heidi and the team at TheEditorial produce insightful interviews with the brightest thinkers the Harvard, MIT, Kendall Square corridor has to offer. I asked her about her beginnings as…
Our founder, Mike Gehl, sat down with the tastytrade team to speak a bit about iMoneza. Watch the full video below:
“Click and you shall receive”; the current model for accessing online content. Though with less than ideal revenue being generated from digital properties, as well as a decline in print ad revenues, publishers are hoping to change that model. Slowly,…
There is a term that has been gaining traction in the discussion about digital revenues: micropayments. A micropayment is a small online transaction, most times less than a dollar. While currently less than a mainstream trend, micropayments are starting to…
When iMoneza launched, we intentionally developed a very limited set of reports – while most data is currently accessible, the software doesn’t provide much in terms of analytics. Now, with more feedback from customers and the industry, we are taking…
WordPress can't be ignored - it now powers 25% of all websites with no end in sight to its growth. That's why at iMoneza there is a strong focus on making sure our solutions can integrate and support this…
For years now there has been talk about eliminating the penny. People always say “you can't buy anything anymore with a penny” or “pennies are more of a hassle than they are worth”. Has this same line of thinking now been…
As the landscape of digital publishing shifts, various approaches to serving users with premium paid content have emerged. Publishers employing this technique are still working to find the perfect approach. Regardless of the approach, there is one element which remains…