This is a guest post from Rob Ristagno, CEO of the Sterling Woods group. It originally appeared on sterlingwoods.com in August 2016. At Cook’s Illustrated, we would survey our audience religiously. Readers would often tell us they wanted “healthy” and…
What is "The Subscription Gap"? Here is a common scene among publishers: lots of free users and less paying subscribers. The obvious goal is to get more subscribed readers, though turning free users into subscribers is a difficult process, we…
Wallit was recently featured in an issue of News & Tech. Director of Marketing, Tim Hunter, speaks with Chris Bennett to discuss the recent name change and what lies ahead for Wallit. Click here to read the article.
After several months of work, we have excitedly changed our name to Wallit. After struggling through the many (mis)pronunciations of our previous name (iMoneza), we knew it was time for a change. This name change reflects more than something that…
In part 2 we uncovered and discussed the biggest lessons we learned during our first year working with publishers and content creators. Needless to say, there were lots of great takeaways, but we had to understand how to address those…
I sat down for an interview with our newest partner TheEditorial.com. Heidi and the team at TheEditorial produce insightful interviews with the brightest thinkers the Harvard, MIT, Kendall Square corridor has to offer. I asked her about her beginnings as…
This is part 2 of a 4-part series that chronicles iMoneza from the inception of the company to present day and offers a glimpse into the future. iMoneza’s mission is to offer a solution through which publishers are able to…
This is a 4-part series that chronicles iMoneza from the inception of the company to present day and offers a glimpse into the future. iMoneza’s mission is to offer a solution through which publishers are able to charge for quality…
Our founder, Mike Gehl, sat down with the tastytrade team to speak a bit about iMoneza. Watch the full video below:
“Click and you shall receive”; the current model for accessing online content. Though with less than ideal revenue being generated from digital properties, as well as a decline in print ad revenues, publishers are hoping to change that model. Slowly,…